In order to know for certain if a marketing strategy is bringing any profit or not, companies track KPIs (Key Performance Indicators) that tell them where to improve and what to change. Keeping track of KPIs helps you strategize better. Tracking online marketing KPIs is much easier than other marketing strategies. The digital world always follows a path that is easy to trace back to the starting point. Suggested Read: Improve your Digital Marketing by Tracking Specific KPIs Digital Marketing Measurements that can Help You Bring Better Results
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