Minimalism is catching up as an important design option in websites. Designs are basically trends that keep changing with the times. Trends have evolved from bold, simple, and elaborate to simple and focused. The present trend is to draw attention to a specific fact or detail by ensuring that the numbers of distractions are lesser. Graphics intensive or intricate designs sometimes have the opposite effect of distracting the viewer from the main point that is intended to be highlighted. This is precisely why the new age of design is witnessing a change towards minimalism for better effect. This is probably the only time in the history of design where white spaces have been used with greater effect. Not only is the use of white spaces and minimalism more effective in terms of drawing attention, but this is also more aesthetic and pleasing. This contrast very sharply with design trends of earlier eras where the use of different colors and intricate designs were considered as important. Anand Mishra Tathastu Information explained that the concepts behind graphic-intensive designs of the past were entirely different. The trend at that time was mainly to draw attention and impress a user to an extent where he or she finds the whole site interesting. It is no more about impressing a user with graphics or visualization but is all about showcasing services or products with greater clarity. This has changed due to multiple reasons. Digitization is a great leveler, and as a result, the number of organizations or businesses that compete for the same space has dramatically increased. This effectively means that the amount of time that an individual has for browsing through various competitors before identifying the most suitable service provider is relatively lesser. This is also contributed to shorter attention spans among prospects. In other words, the time available for any website design to capture the interest of a prospect and keep him or on the site is less. This makes it necessary for the design to showcase the differentiators and make the service offering or product offering appear the most suitable. The window that is available for a web page to be able to attract, capture, and retains the interest of a visitor is short. This shortened attention span and the need to be able to keep the prospect on the site has made minimalism integral to the design of websites. Minimalism also helps websites to load faster and meet the requirements of users who prefer to use smartphones and handheld devices for the purposes of browsing. Most of the actions that were earlier performed on desktop devices are now being carried out from mobiles and tablets. This makes it necessary for the website to load at considerably higher speeds. Additionally is also important for navigation within a website to be at high speed. Minimalism, therefore, becomes the best option to meet all these requirements. It loads at very high speeds, is easy to be optimized for or viewing on handheld devices, and is less distracting.
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August 2019
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